How I Get Music for My Films

Those who know my work have come to appreciate the great lengths I go to to get good music for my films.  Most of the time I try to get music from artists who represent the country I am shooting in.  As music can become a pretty expensive line item in a film budget, I try to negotiate with the artists or labels something in exchange for their contribution.  Sometimes the content of my films alone (many are humanitarian based) will do,  Then others come up with some sort of bartering offer which I usually jump on - exchanging shooting for music. 

Case in point... I went out for my birthday a few weeks ago to a spot in Williamsburg called Zebulon and a great band was playing.  The vibe was high energy and the crowd was movin' and groovin'.  I knew the lead singer had to be from West Africa but didn't know where.  I was pleasantly surprised to learn that he was from  Sierra Leone where, in February, I shot a film on how solar power is saving women's lives and I still need music.

I contacted the manager who put me in touch with Luaka Bop, David Byrne's label.   I know this label well considering it was the label that my friend and creative partner, Zap Mama, was on at the time I was looking for music for my film,  LOVE, LABOR, LOSS on obstetric fistula in Niger.  Working with Zap Mama taught me the power of working with performing artists in the distribution phase of my films that I utilize to this day.  And the philosophy is one I share with my incredibly talented friend and comrade, Maya Azucena, that has culminated in some interesting collaborative projects.

So, Luaka Bop agreed to let me use the music from the band - Janka Nabay and the Bubu Gang -  in exchange for shooting some interview and b-roll of the lead singer who has an incredible story of growing up in war-torn Sierra Leone and found his way to music as his salvation and his career now here in NYC.  I loved this!

Now, not every label will be as cool as Luaka Bop but my point is, it's worth looking into.  You have to realize that some artists will benefit from being aligned with your film because you're reaching an audience they may not otherwise reach.  I try to add other incentives - like linking to their site from my film site, offering to distribute their promotional materials at my screenings, inviting them to speak at the screenings and so on.  Think from the perspective of the artist or label - if they aren't getting money from you, how else can they benefit from aligning with you?

Here are some photos from the shoot.  I'll post the video when it's done.  For those of you who live in NYC, they are playing a free show at the Fort Greene Park on July 10th.  I highly suggest you check them out!

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